Sesame Street, America’s leading preschool educator, now in India

Partner with us

We are looking for franchise partners who share our vision and enthusiasm for quality preschool education.

Sesame Street Preschool, the latest educational initiative from Sesame Workshop, one of the largest non-profit informal educational organisations in the world who also produce the world acclaimed children’s educational television show, Sesame Street. Sesame Workshop is present in over a 150 countries and produces educational content across television, radio, mobile, tablets and print. Our content aims to facilitate young children’s basic academic and life skills, while celebrating cultural diversity, in order to promote their overall cognitive, socio-emotional and physical development. Our recipe for success is combining a curriculum that addresses children’s critical developmental needs with the sophisticated use of media and a large dose of fun.

Sesame Workshop has been present in India since 2006 and our aims to change the paradigm of early education in India. We develop content across all media –television shows, radio shows, digital games and apps to in school curriculum and content. Our educational television shows Galli Galli Sim Sim and Chamki ki Duniya are broadcast on POGO, various Doordarshan channels and will soon air on the SUN TV’s kids channels. Till date over 100 million children have watched Galli Galli Sim Sim. Our digital games and apps are available on iOS and Android platforms.

Sesame Workshop has entered the physical preschool space through the Sesame Street Preschool. Sesame Street Preschool has been benchmarked to the best in global early childhood practices.  It is also aligned to the Ministry Of Women and Child Development, Government of India’s Quality Standards For Early Childhood Care And Education.

We are looking to partner with individual franchisees as well as formal schools, for their pre-primary section.

We offer our partners the following support:

  • Proven business model with robust ROI
  • Brand presence across television through Galli Galli Sim Sim and Chamki ki Duniya television shows– 8 television channels in 3 languages.
  • Brand presence across digital media.
  • Globally acclaimed Sesame Street curriculum, content and other learning resources. Cutting edge and continuous content upgradation as we are content developers ourselves.
  • Afterschool programmes for additional revenue generation
  • SOPs and assistance in setting up the centre – ambience, recruitment and training.
  • Specially created educator resources and extensive educator training
  • Marketing support for enrollments
  • Dedicated key accounts manager for every centre

Franchise Requirements:

  • Minimum 2000 sq ft. covered ground floor space with 500 – 1000 sq ft. of open area.
  • Should be located in a residential area or approved preschool zone.
  • People with a passion to provide a high quality educational experience to children.

Q. What is Sesame Schoolhouse’s offer?

  • The Sesame Street Preschool: a pre-primary / playschool programme for children aged 1 to 6 years.
  • After school programmes for children aged 2 to 8 years.

Q. What is the investment required to set up a Sesame Schoolhouse franchise?

The investment for a Sesame Schoolhouse franchise is:

  • For metro cities = 15 to 18 lakhs
  • For Non Metro = 12 to 15 lakhs

Q. What would be the requirements in terms of property?

The requirements are as follows:

  • 2000 sq. ft. covered area on ground floor.
  • 500-1000 sq ft of open area for outdoor activities.
  • Should be located in the residential area or approved preschool / nursery / playschool site.
  • The premise should be easily accessible from the main road yet isolated from traffic.

Q. Are the preschool and afterschool classes to be held at the same location?

Yes

Q. What advantages would I get in case of a franchise partnership with Sesame Schoolhouse?

Sesame Schoolhouse supports franchisees with the following:

  • Proven business model with robust ROI.
  • Brand presence across television through Galli Galli Sim Sim and Chamki ki Duniya television shows– 8 television channels in 3 languages.
  • Brand presence across digital media
  • Globally acclaimed Sesame Street curriculum, content and other learning resources. Cutting edge and continuous content upgradation as we are content developers ourselves.
  • Afterschool programmes for additional revenue generation
  • SOPs and assistance in setting up the centre – ambience, recruitment and training.
  • Specially created educator resources and extensive educator training
  • Marketing support for enrollments
  • Dedicated key accounts manager for every centre
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