Sesame Street, world’s largest preschool educator has been conferred upon the ‘Franchisor of the Year’ award at the 13th Awards for Excellence in Franchising and Business Development for the category of Preschool / Play School. The award was presented by Franchise India at a ceremony that took place in Delhi.
Sesame Street Preschool brings the globally acclaimed Sesame Street’s approach towards education to India. For over 40 years, Sesame Street has stepped in to guide children towards success in school and life. Its initiatives bring essential early learning to kids of all backgrounds and in all sorts of settings. A 2011 study by Department of Communication Arts, University of Wisconsin-Madison concludes that children who watch one of the co-productions of Sesame Street gain an average of 10% on learning outcomes compared to those who don’t. So much more than ABCs and 123s, Sesame Street Preschools works to enrich the physical, social, and emotional aspects of children’s development.
This prestigious award is a recognition of the innovative 360 degree programme of Sesame Street Preschool which helps to instill 21st-century skills of ideation, creation, communication and collaboration among children. The nominations were adjudged by a distinguished jury comprising of some respected names in the industry.
Speaking on the occasion, Ms. Mona Singh, Vice President, Sesame Schoolhouse, said, “This recognition shall give a fillip to awareness and acceptance of high-quality early childhood care and education (ECCE) in India. We are ushering in a new generation of global citizens with the confidence; skills and cultural awareness that they will need to thrive to become global citizens. This means nurturing children with lessons about growing happy and healthy, as well as academics. We are enthused by the recognition and shall work harder to realize the excellence of our business model.”
Franchise India awards are heralded as one of India’s most coveted awards in franchising. Returning in its 13th consecutive year, the award highlights best practices and standards of organisations that have demonstrated franchising success. Deemed as Asia’s largest integrated Franchise and Retail Solution Company since 1999, Franchise India helps investors in selecting the right opportunity and provides consultancy, property advisory and acquisitions, media, exhibitions and licensing services to various organisations for international and domestic franchise expansions and business development.
Sesame Street Preschool is currently present across 11 cities in India including Alwar, Bengaluru, Delhi, Dehradun, Ghaziabad, Hyderabad, Meerut, Patna, Pune, Secunderabad and Udaipur offering preschool programmes for 1 to 6 year olds including Beginners (Parent- Toddler Programme), Playgroup, Nursery, Prep I and Prep II. Furthermore, the preschools provide a set of after school programmes inculcating critical thinking, communication and collaboration skills.
Notes to the Editor
About Sesame Street Preschool
Sesame Schoolhouse is the latest milestone in Sesame Street’s mission: to help kids grow smarter, stronger and kinder. Sesame Street Preschool is a venture of Sesame Schoolhouse, the latest educational initiative from Sesame Workshop- one of the largest non-profit informal educational organisations in the world who also produce the world acclaimed kids’ educational television show, Sesame Street. Sesame Workshop is present in over 150 countries and produces educational content across television, radio, mobile, tablets and print. Sesame Workshop has been present in India since 2006, through its television show, Galli Galli Sim Sim which has been watched by over 100 million kids since its debut.
Sesame Street Preschool is setting a new standard for early childhood education through its unique preschool and afterschool programmes. It is a learning experience brought to life by the fun and furry characters of Sesame Street and Galli Galli Sim Sim- India’s first kids’ educational programme. The preschool and afterschool programmes are developed by Sesame Workshop and are based on over 45 years of insight into how kids learn best. The programmes integrate hands-on project-based learning, with creative approaches to foster critical thinking and problem solving, laying a strong foundation to promote lifelong learning.
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