Three franchisees set to open in Chanda Nagar and Kondapur
Sesame Schoolhouse, a venture of Sesame Workshop announces the launch of its early education centres, Sesame Street Preschools, in Hyderabad. Sesame Workshop is the global non-profit educational organizationthat produces the famous children’s TV series Sesame Street.
Sesame Street’s unique brand of age-appropriate education puts children at the center of everything, from playful project-based activities to an environment made for rampant imagination.And the results are dramatic: children who are exposed to Sesame Street content are more well-rounded, better adjusted, and more confident. In short, they’re better equipped for school and life.
The Sesame Street Preschoolcentres for pre-primary learners in the ages 2 to 5, offer a learning experience like no other, that is brought to life by the fun and furry characters ofSesame Street and its Indian adaptation Galli Galli Sim Sim, India’s first educational program just for children. In addition, these centres will also be offering the Sesame Street Afterschool programme, an activity based programme, designed to instill a strong understanding of science and maths concepts through a project based learning methodology for children of ages 6 to 8.
According to Sashwati Banerjee, Director, Sesame Schoolhouse, said, “Sesame Street was built about a single, breakthrough insight: that if you can hold the attention of children, you can educate them. We are ushering in a new generation of global citizens with the confidence, skills and cultural awareness they’ll need to thrive to become global citizens and tomorrow’s workforce. That means nurturing children with lessons about growing happy and healthy, as well as academics. Our curriculum is based on over 40 years of insight into how children learn best and spans six key areas of early childhood development—cognition, language, social, emotional, physical and cultural diversity—in line with India’s National Curriculum Framework.”
Sesame Street Preschool centres have already been established in in Jaipur, Meerut and Kanpur, and are now all set to roll out in ‘hi tec’ Hyderabad, one of India’s prominent and emerging IT cities. Home to scientific and technological development, Hyderabad today boasts of a highly educated workforce with a diverse and cosmopolitan culture. In recent years, it has witnessed rapid growth in employment opportunities leading to over 9 lakh IT professionals and young families in an average age group of 25-40 years with children in the age group of 0-10 years making Hyderabad their home. This has led to a greater need for high quality early childhood education in the city and Sesame Schoolhouse aims to address this need through the Sesame Street Preschool centres.
In order to support the growth and establishment of the Sesame Schoolhouse brand, Hyderabad’s well known educationist Dr.Murtaza H Fida Ali has been appointed as Franchise Business Associate for Hyderabad. In addtion to appointing franchisees, Dr Murtaza’s responsibilities will also include monitoring of adherence to quality guidelines and child safety. The first three Sesame Street Preschool franchise centres are coming up in Chanda Nagar and Kondapur and are expected to open in early 2013. In addition about 10 Sesame Street Preschool centres are slated to open in Hyderabad in 2013.
While welcoming Dr Murtaza, Sashwati Banerjee of Sesame Workshop said, “ We are delighted to have Dr Murtaza as a member of the Sesame Workshop team. We believe his knowledge and experience of the market will assist in making a Sesame Street Preschool a household brand in Hyderabad. “
The Sesame Street methodology integrates content in a seamless process to ensure that learning is pedagogically sound, engaging and culturally relevant. It is hoped that launch of theSesame Street Preschool™ centres will open doors to a world full of colour, music and opportunity for the children of Hyderabad, preparing them for school and for life.
For further information please contact:
Ms Shobha Kapoor
Notes to editors:
About Dr Murtaza H Fida Ali
Dr Murtaza’s an orthopedic surgeon by profession, interest in education management commenced in 1997, when he establishedModern Education Society in Hyderabad. Today, he is actively involved with the Spastics Society of the twin cities. In addition he is Founder & Trustee of Raj Educational & Charitable Trust, Aurangabad; Founder Chairman of Stepping Stones High School, Aurangabad , Maharashtra; Director MSB School, Hyderabad and Member- Forum for Street Children.In the past he has been the Vice Chairman – Governing Board SMOT – The Business School.
About Sesame School House
Sesame Schoolhouse is the latest educational initiative/ venture from Sesame Workshop, one of the largest non-profit informal educational organisation in the world who also produce the world acclaimed children’s educational television show, Sesame Street. Sesame Workshop is present in over a 150 countries and produces educational content across television, radio, mobile, tablets and print. Sesame Workshop has been present in India since 2006, through its television show, Galli Galli Sim Sim. Now Sesame Schoolhouse aims to bring the Sesame Street and Galli Galli Sim Sim educational materials to Indian children through the Sesame Street Preschool and Sesame Street afterschool programme.
In our complex and rapidly changing world, young learners need an energetic head start to succeed. That’s what Sesame Schoolhouse is all about. We’re setting a new standard for early childhood education through two unique programs: Sesame Street Preschool for pre-primary learners’ ages 2 to 5, and Sesame Street Afterschool to reinforce science and math concepts for children ages 6 to 8.
It’s a learning experience like no other, brought to life by the fun and furry characters of Sesame Street and its Indian adaptation Galli Galli Sim Sim, India’s first educational program just for children. Our unique brand of age-appropriate education puts kids at the center of everything, from playful project-based activities to an environment made for rampant imagination. And the results are dramatic: children who attend are more well-rounded, better adjusted, and more confident. In short, they’re better equipped for school and life.
Our Preschool and Afterschool programs are developed by the non-profit educational organization behind Sesame Street and based on 40 years of insight into how children learn best. Sesame Schoolhouse is the latest milestone in Sesame Street’s mission: to empower children everywhere to reach their highest potential.